CUPERTINO, CA—Starwood Hotels & Resorts Worldwide, Inc. has opened its first Aloft brand location in the Silicon Valley. Aloft Cupertino is the brand's third hotel in California, reflecting the rising demand for Aloft in vibrant markets worldwide.

Owned by Shashi Corporation and managed by Azul Hospitality Group, Aloft Cupertino offers 123 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.

“We are thrilled to bring Aloft to Cupertino where we expect it will emerge as a favorite with savvy travelers and area professionals in a community that buzzes with excitement, innovation and thought leadership,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.