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New NorCal Office for Auction.com

IRVINE, CA-In an update to this morning's story, the firm establishes an office in Belmont, CA, to tap the Silicon Valley talent pool.

By Carrie Rossenfeld | Updated on April 10, 2013

IRVINE, CA-As GlobeSt.com reported earlier today, Auction.com has promoted Jake Seid to co-president, sharing oversight of day-to-day operations for the online real estate marketplace with James Corum, co-president. Seid was also the driver behind establishing the firm’s presence in its new Silicon Valley office and “the strong executive talent we’ve recruited there,” according to Jeff Frieden, co-founder and Co-CEO of Auction.com.

The new office, located in Belmont, CA, aims to tap the talent pool in Silicon Valley. Among the company’s key hires in the Bay Area include its CFO Bruce Felt, previously CFO of SuccessFactors; chief technology officer Ravi Keswani, formerly VP of engineering at Betfair and Coupons.com; VP of data products Sheridan Hitchens, previously with Kabam; VP of customer experience David Sterm, who was formerly with Electronic Arts and eBay; VP and deputy general counsel Mindy Heppberger, previously deputy general counsel of Yahoo!; and head of product Kate Hannah, previously with Betfair and an early employee of its predecessor company.

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