SAN FRANCISCO-A team of real-estate leaders and entrepreneurs have recently created ROI Genius—what they deem an “evolution of Customer Relationship Management.” ROI Genius offers comprehensive targeting, measuring and sales advances to the homebuilding industry, which until now, the new firm says, has not embraced technological solutions to connect with customers during the extended sales cycle.

Interfacing with social media, ROI Genius allows sales and marketing teams to generate leads, build a following, and analyze and respond to metrics to achieve the highest possible returns. According to the firm, “it is the only integrated marketing and sales tool available that combines these features in a simplified, user-friendly system.”

Founder and CEO, Andy Cramer, says that it is “certainly valuable to all industries, we have joined specifically with real estate leaders to launch this intelligent business solution.” He adds that “Homebuilders especially have much to gain from our approach, as it enables a more personal connection with leads by targeting the outreach to individual interests rather than a 'one size fits all' approach.”