NEW YORK CITY—ALM's Real Estate Media Group has entered into a strategic alliance with the Society of Industrial and Office Realtors, just in time for one of the association's biggest annual meetings. The two organizations will collaborate on the creation of a new media program focused around the SIOR 2013 Spring World Conference, taking place May 1 through May 4 at the Hyatt Regency Indian Wells Resort & Spa near Palm Desert, CA.
Beginning on Monday, April 15, ALM's Real Estate Media Group will generate and distribute “SIOR Live” to more than 50,000 commercial real estate executives. Each installment of the a daily e-newsletter feature interviews with industry thought leaders, SIOR executives and breaking news and analysis relating to the office and industrial real estate sectors. There will also be updates on the SIOR 2013 Spring World Conference.
Throughout the SIOR conference, Real Estate Media Group editors will provide live reports via Twitter alerts and stories posted on GlobeSt.com. Live video interviews conducted with select senior-level commercial real estate industry executives will also be streamed on www.globest.com, www.sior.com and on the exhibit floor at the conference. Additionally, content director John Salustri will be among the keynote speakers featured at the event.
The SIOR-ALM relationship continues beyond the event, as SIOR LIVE will continue to be published daily with post-event analysis, exclusive interviews and other wrap-up coverage. The SIOR LIVE media program will conclude on May 15th.
"The idea behind this unique 30-day media program is to leverage GlobeSt.com's award-winning editorial platform with the power of SIOR's brand and the significance of their annual conference in order to produce valuable content that will be useful to commercial real estate professionals," says Michael Desiato, vice president & group publisher of the Real Estate Media Group. He adds that there will be a limited number of custom content and advertising packages as part of the SIOR LIVE program, but availability is on a “first come, first served” basis.
All GlobeSt.com members who are signed up to receive the National AM ALERT will also receive the SIOR LIVE emails. For more information on the program, contact Scott Thompson, VP of integrated marketing and sales development, at 212.457.0743 or via email.
ALM, an integrated media company, is the parent company of GlobeSt.com and Real Estate Forum. Headquartered in New York City, ALM was formed in 1997. A network for accomplished industrial and office brokers, SIOR counts more than 3,000 members, located in more than 630 cities in 33 countries, among its rosters.
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Sule Aygoren
Aygoren oversees the editorial direction and content for ALM’s Real Estate Media Group, including Real Estate Forum and GlobeSt.com. In her tenure with ALM, she’s held roles of increasing responsibility, including Managing Editor. Aygoren has received several awards for her coverage including Best Trade Magazine Report from the National Association of Real Estate Editors and the James D. Carper Award for Young Journalists. Under her direction, Forum has received four national NAREE awards for Best Commercial Real Estate Trade Magazine.
