WALNUT CREEK, CA-In an update to this morning's exclusive story about Greg Genovese, a 25-year commercial real estate and securities industry veteran, launching US Global Realty Capital LLC, we caught up with him to discuss more about the local market and why now was a good time to start the full service real estate investment, advisory, and distribution company.

When asked why now was a good time to launch, Genovese tells GlobeSt.com that “We currently have unprecedented money supply growth in the US as a result of government stimulus, resulting in the stock markets hitting new record highs almost daily, yet real household incomes and consumer confidence is down and continues to stay down.” He adds that Today's investment environment “in which money supply growth and stock markets are up, while real wages and consumer confidence are down,” translates very well into the firm's investment philosophy.

That philosophy, he says, is to “Invest in assets that provide a hedge against inflation, that can hold their value during recessionary pressures, and that can increase in value when the economic recovery accelerates.”

The key to successful investing, according to Genovese, has always been to pay less to get more. “So the current increase in asset price is of paramount importance,” he says. “It's important to not just look to inflation hedged investments, but to the asset classes that have resisted dramatic increases in valuation over the past five years (i.e. bubble-like conditions).”

Of all the inflation hedge investments available to the everyday investors such as gold, silver, natural resources and real estate, all, he says, “save real estate, have experienced substantial to high increases in valuations due to the exuberant purchasing of these assets over the past few years.”

CRE—after losing approximately 45% in value at the start of the credit crises—has steadily increased in value at a measured rate, says Genovese. “We believe it will continue to do so. In our current historically low interest rate environment, investors are also desperately seeking yield. Properly selected real estate investments can provide secure cash flow and provide the income these investors are seeking.”

When asked about the local economy, Genovese notes that the Bay Area has strengthened tremendously during the past few years. “Local unemployment has dropped from double digits in 2010 to around 6.5% today, well below the state and national averages.”

And what's most impressive about the economic recovery in San Francisco, according to Genovese, is that “the majority of the job growth has come from industries with low to zero government stimuli. The key drivers of the economy have been in areas of construction, transportation, hospitality, and leisure.”

According to Genovese, “Vacant space absorption and housing starts and prices have been steady and gaining strength. Moreover, the absorption, housing starts and price increases have been in the most important demographics in Northern California to fuel sustained economic growth, namely San Francisco, Silicon Valley, mid-Peninsula and the East Bay.”

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.