GlobeSt.com is partnering with SIOR for its Spring World Conference May 1-4 in Palm Desert, CA. SIOR LIVE will provide coverage of the event until May 15, featuring pre-event articles, live video interviews on site and post-conference analysis.

CHICAGO-Geoffrey Kasselman is one of the people behind the scenes in SIOR LIVE. He is the chairperson of the organization's digital media communication committe and the founder, president and CEO of Op2mize, a major local real estate services firm. He talks about some of the thought that went behind SIOR's partnership with GlobeSt.com and the important trends in the market.

GlobeSt.com: What was the importance of starting SIOR LIVE?

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