WEST HOLLYWOOD, CA-The Pacific Design Center has named Jeff Lasky as SVP, director of leasing for the property.

Lasky will be in charge of overall leasing with special focus on the new RedBuilding at the PDC, where he hopes to attract a core group of creative users. A 20-year Los Angeles commercial real estate veteran, Lasky was formerly with CBRE.

“Jeff joins us at an exciting time for Pacific Design Center,” said a statement from Charles S. Cohen, the president/CEO of Cohen Bros. Realty Corp. “He brings with him an ideally suited background that includes expertise in marketing and leasing world-class office properties, creative deal structuring, and developing strong business and community relationships.”

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