NEW YORK CITY-Technology firms, often with a small headcount and in their early days, are finding ways to affordably rent space in Midtown, according to a new report by ABS Partners Real Estate, released exclusively to GlobeSt.com.

In fact, technology firms and other start-ups are spreading out across the city, with each of the three submarkets offering a different set of enticements, ABS director Ashkan Zandieh, tells GlobeSt.com.

Midtown is seeing more small to mid-sized tech titans contract for class B space, allowing these cash-strapped companies to sit in the city's epicenter without getting in over their heads financially, he says.

“The hidden costs of class A buildings can be deterrents for tech tenants in Midtown,” according to Zandieh, “where there's more class A space than anywhere else in Manhattan.” As a result, savvy tech tenants are searching out deals and, as Zandieh reports, they're available for the taking.

“We're seeing rates in Midtown between the lower-30s to mid-40s for class B space,” he says. “On Madison and Fifth avenues the price will vary by 5-10% but on the side streets you can really find some bargains.” More specifically, he notes, “the large floorplates in the garment district may lend themselves to technology firm offices. Anywhere around the NoMad area is of interest; I call it a 'cultural gentrification.'”

Over in Midtown South, where there's still an epic squeeze, some tech firms are finding their way in. Two start-ups, Venmo and Taboola, signed leases in the first quarter. The former company, a social-mobile payment platform, will be moving to 159 W. 25th St., taking nearly 7,500 square feet, while growing video platform Taboola leased 6,142 square feet at 44 W. 18th.

The two companies' entrance into the market could pave the way for others, Zandieh contends. “The momentum is moving North, from Park Avenue South and west, up to the Chelsea mark. Companies that are more financially conscious are moving north and still having the same access to human capital.”

And some of the firms have a great deal of upside potential, he notes. “We have companies that pay $5,000 to $7000; these companies are scaling. If you're lean but you're growing, and these companies are growing on pace with their five-year plan, they're thinking about where they're going to be for the next few months and years,” he says. “Or, they may be planning to co-locate or sublease, but they could be hiring a ton of people to grow out that business.”

Meanwhile, the Downtown district has its own set of selling factors for the tech sector. The announcement of WeWork opening a 120,000-square-foot campus at 222 Broadway is enticing smaller firms to come to Lower Manhattan, the report states. “It's a cool, creative environment.”

Shared work spaces inspires collaboration, which makes others want to be in the area, Zandieh says. “If you work remotely, you can bounce ideas off a third party and get ideas or new perspective. People may walk into a shared office space facility and think 'people get work done here?' Yes people are standing around talking,” he admits. “But it's creative and collaborative.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.