SAN FRANCISCO-In the Bay Area and beyond, the “office of the future” is a present-day reality, and part of this workplace transformation is the role of the virtual office. Globally, a new generation of workers, enabled by technology tools, is part of an inevitable trend, with more employees are setting up shop at home or at other remote locations. In fact, studies show that the number of mobile workers grew 66% from 2005 to 2010, and that trend is continuing.

Then along comes Yahoo! CEO Marissa Mayer, who shouts, “Whoa” and directs teleworkers back to the office. Her new policy has fueled headlines and blogs, some applauding Mayer, others blasting her. While the still-ensuing dialog has been healthy, let's put this debate in perspective: The answer to “Does working at home work for your company?” is not a simple yea or nay.

Let's not take Mayer's inferences about mobility at face value. Clearly, Mayer is concerned about the dynamics that have allowed a once-exciting work environment to lose its luster while the company loses in the innovation and talent wars against the likes of Google and Facebook. Ultimately, the message in Mayer's memo is that Yahoo! needs “all hands on deck,” and she wants employees to be accountable and interactive. Actually, Mayer may be onto something, because studies show that the strongest companies have the strongest cultures.

The point is that companies should invest in ways to make the workplace more of a home away from home. The optimal environment should support the corporate culture and facilitate interactions that are vital to the health of the organization.

Companies don't need a cookie-cutter approach to the workplace. They need customized workplace solutions to meet their unique needs. In this regard, they will often find that the answer regarding mobility lies in a question of balance:

Virtually yes. On one hand, it's impossible to ignore the potential benefits of remote offices. First, a reduced office footprint results in significant reductions in the cost of real estate. Second, remote offices accommodate the legitimate needs of some workers to spend more time at home. Third, as globalization trends continue, this begs the need for more flexible work arrangements. Fourth, in addressing the productivity part of the equation, we should review industry studies, some of which show that telecommuters work more hours and more efficiently than in-house staff.

Virtually no.On the other hand, the challenges presented by virtual offices need careful attention. These include management and reporting issues, communication gaps, the chance to become disconnected, and the blurring between work and play. At the end of the day, people need to meet in person to develop meaningful connections; they need to see body language and hear inflections. They need to interact, to be part of a team and part of a process. For this to happen, mobile workers must return to the office at least on occasion. And the office they return to must be engaging, sustainable, and fun.

In this kind of environment, collaboration and teamwork will thrive. But this type of workplace—and the culture it fosters—doesn't just happen. It needs to be carefully planned and implemented so that mobile workers and, of course, your mainstay 9-to-5ers will actually want to come to work.

Robin Weckesser, managing principal at Cresa in San Jose, is the head of the office's Project Management group. The views expressed in this column are the author's own.

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