SAN JOSE, CA—Move, Inc., a leader in online real estate, has acquired Doorsteps, a website providing technology tools and resources for home buyers. Move says the acquisition of Doorsteps better enables it to connect consumers with their perfect homes and with tools, knowledge and professionals to achieve their home-ownership goals.

"At Move, our mission is to empower people to love where they live," said Steve Berkowitz, chief executive officer of Move. "Central to this strategy is our belief that consumers are at the heart of the home-buying process. Doorsteps' human and holistic approach in providing home buyers with the content, tools and professional advisers needed in the process aligns perfectly with Move's vision and existing offerings."

Doorsteps is designed to solve many major issues faced by stakeholders in the home-buying process:

  • Buyers were often forced to make decisions they didn't understand simply
    because a thorough and easy-to-understand resource didn't exist.
    Doorsteps educates and empowers them in a well-designed, visual and
    streamlined way to equip them for home ownership from start to finish.

  • Agents require help connecting with ready, qualified buyers within the
    new digital landscape. Doorsteps provides a shared online workspace
    between buyers and agents, resulting in smarter lead generation and
    matching.

  • Loan officers' early involvement in the buying process ensures they can
    guide clients to the best loan options and financial services to help
    them -- well before closing on a home. Service providers are finding it
    more difficult than ever to reach the right people, in the right way and
    at the right time. Doorsteps offers an in-context, transparent way to
    share their products, services or points of view with a qualified
    consumer group.


"We founded Doorsteps to streamline and simplify the way people get prepared to buy and own homes," said Michele Serro, Doorsteps' founder and CEO. "Our dream is to make it easier for consumers to decide whether to buy, how to get ready faster and then make the smartest possible choices along the way. As a result of this partnership, our ability to do that has been magnified. Move shares our vision and excitement and will ultimately help us serve more consumers."

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.