Chances are, your parents or grandparents use the internet regularly, have Facebook and may have mastered the mysteries of a tablet. I don't know about you, but I remember when we first introduced my grandparents to a computer; individuals of the same age today are regular users.

As such, senior housing offerings have to adapt. They have to embrace a more tech-savvy, elderly population, but also a group that are more interested in well-being and fitness than ever before. Facilities need consider amenities like yoga studios, walking trails, gyms and pools, in addition to tech benefits like wifi access across the facility, phone charging stations, for example. But why? Jen Whitesell creative director and owner, MKJ Creative believes that today's seniors don't “see themselves as “old” and probably never will. Instead, they remain active, smart, and productive long after exiting the workforce.”

As such, “Marketers understand that they are speaking to a sub-culture proficient at sending e-mails, searching the Web, and using social media. Therefore, we will continue to see a change in Medicare-related marketing materials as they mirror people driven by curiosity, energy, and a never-ending quest for good health,” she wrote in a recent release.