ALISO VIEJO, CA—Carrington Holding Company, LLC has rebranded its national real estate brokerage, Atlantic & Pacific Real Estate, LLC, to Carrington Real Estate Services, LLC.

The name change is part of a broader corporate initiative designed to bring all business units within the Carrington family of companies under the Carrington umbrella, in order to more effectively leverage the brand, and capitalize on the full continuum of services offered by those business units. The company's management, personnel, ongoing business operations and principal executive offices remain the same.

“We're excited about changing the company's name to Carrington Real Estate Services, and what this rebranding represents,” said Carrington Holding Company chief real estate officer Steve Ozonian. “No other real estate brokerage is part of a company that covers every aspect of the residential real estate market. This puts Carrington—and the clients we serve—in a position of competitive advantage. With that in mind, we're changing Atlantic & Pacific Real Estate's name to Carrington Real Estate Services to remind consumers and the industry of our ability to do more—highlighting the power behind the Carrington brand.”

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.