While it's definitely agreed that posting on social media is good to raise one's online profile, it is still debateable as to whether there are opportune times at which one should post. Some say let your accounts fall silent at the weekends – no one's online anyway – and others think that a 24/7 social media presence is just as important as having email on your phone.
After all, many people just don't know how to switch off any more, or can't because of pressing work issues.
So to keep up with super-high achievers, it would seem logical that social media posts must occur around the clock, and responses must be timely even at 2 or 3 a.m. Right?
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