LOS ANGELES–Choice Hotels International has created a joint venture with Fillmore Capital Partners LLC to develop multiple Cambria Suites hotel properties.
The JV was announced at the Choice Hotels annual convention and marks the brand's first venture with an institutional investor. The deal provides for the future development of multiple Cambria Suites hotels at locations within urban markets. Fillmore's hospitality division will manage the properties jointly developed.
Cambria Suites is positioned as upscale lodging at an affordable price by Choice. Designed as a lifestyle hotel brand, Cambria Suites features a larger lobby and all-suite rooms that include separate areas to work and rest. Each suite has flat screen TVs and free Internet access.
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