MIAMI—Swire Properties revealed yet another key component of its $1 billion Brickell CityCentre project. The Hong Kong-based developer plans to bring Swire Hotels' EAST brand to the project as the flagship hotel.

Billed as a lifestyle hotel, EAST is popular in Hong Kong and Beijing. The Brickell CityCentre debut will mark EAST's first entrance onto the U.S. hotel scene. Swire Hotels will also manage the hotel.

“Interest on the part of hospitality companies in flagging the Brickell CityCentre hotel has been keen due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project,” says Stephen Owens, president of Swire Properties. “We were ultimately able to select from among 10 upscale hotel brands in choosing Swire Hotels' EAST for our flag.”