SAN DIEGO-A few days ago, we wrote about how San Diego is experiencing positive economic signs driving optimism about its economy. In an update to that story, we now learn that the war for talent in the technology sector has taken to the road, moving beyond traditional hubs like Silicon Valley and New York and into markets like San Diego, for example, which are among the new frontiers attracting technology heavyweights and start-ups alike, says a recent report from Jones Lang LaSalle.

“Smaller cities are investing in their urban neighborhoods to create 24/7 destinations to mimic the feel of denser metropolitan areas. These are the new frontiers, attracting new pools of talent.” explains Conan Lee, SVP with JLL. “Silicon Valley and other traditional tech hubs are still at the forefront for high-tech employment growth, but the battle for talent is creating new technology-friendly cities.”

San Diego, a well-established technology hub, increasingly appeals to technology firms, thanks in part to its highly educated workforce generated by its collection of renowned local universities.

San Diego ranked sixth last year in Richard Florida's Technology Index, published in Rise of the Creative Class, Revisited. This Index is based upon concentration of high tech companies and two measures of regional innovation, patents per capita and average annual patent growth.

With more than one million square feet of leasing activity in 2012, technology tenants drive a huge portion of office space demand in San Diego. Attracting high-tech firms of every size, from large-cap firms to smaller entrepreneurial companies, is part of San Diego's appeal, and this diversity has helped continually expand office space demand from tech users over the past decade, even during the recession.

“San Diego continues to be a place where people, particularly young people, want to live; an important consideration for locating a technology company,” says Jay Alexander, managing director at JLL, who is currently working with the owners of San Diego Tech Center to plan and position their impending expansion of the prestigious San Diego technology office property. “Additionally, we have creative office space opportunities suited to technology firms and a diverse mix of influential technology companies.”

And according to Brett Ward, senior vice president and office market specialist with Cassidy Turley, the pace of the San Diego office market recovery is moving faster than expected, with 140,000 square feet of net absorption during the first quarter of 2013. “This is good news for landlords with countywide vacancy continuing its downward slide, now solidly below 15%... If the current pace continues, San Diego is poised to see another strong year for net absorption.”

According to Ward, class B product has been the shining star of the San Diego office market for the past two quarters. Vacancy for this segment of the market has dropped from 20% to 17% since Sept.30, 2012.

“The class A market has finally stabilized and rental rates are rising,” he says. “As a result, the flight to quality trend that drove tenant activity for the past five plus years has shifted, with companies now re-focusing their attention on well-located class B buildings. Class B product was the segment holding back the overall health of the office market and the one those in the industry have been waiting to see turn.”

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.