SAN DIEGO-A few days ago, we wrote about how San Diego is experiencing positive economic signs driving optimism about its economy. In an update to that story, we now learn that the war for talent in the technology sector has taken to the road, moving beyond traditional hubs like Silicon Valley and New York and into markets like San Diego, for example, which are among the new frontiers attracting technology heavyweights and start-ups alike, says a recent report from Jones Lang LaSalle.

“Smaller cities are investing in their urban neighborhoods to create 24/7 destinations to mimic the feel of denser metropolitan areas. These are the new frontiers, attracting new pools of talent.” explains Conan Lee, SVP with JLL. “Silicon Valley and other traditional tech hubs are still at the forefront for high-tech employment growth, but the battle for talent is creating new technology-friendly cities.”

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