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Twitter Location Ads: Good for Biz, Bad for Users

As if social media advertising couldn't get more intrusive, Twitter is rolling out location-based ads, Ad Age says.

By Miriam Lamey | Updated on June 24, 2013

All Big Brother jokes aside, one can be on social media these days and have one’s audience know their whereabouts every second of the day. You don’t even need to be on Foursquare – an app that lets users “check in” to locations and simply win points, unlock merit badges or even receive swag – in order to be tracked, monitored and recorded in the deep, dark recesses of the internet.

This puts a lot of people off using social media. After all, isn’t it bad enough that your spam inbox is a veritable cross-section of every life event (and then some) that you could ever hope to enjoy? Never mind that companies have astounding amounts of your data filed away to be used on your favorite social media platforms. And if Ad Age has anything to say about it, Twitter might be is the next platform to hop on the specialty advertising bandwagon.

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