So you've synched your corporate Wordpress blog to your Twitter account, and, on a good day, you'll cross post on LinkedIn, depending on the weather or subject matter, naturally. In addition, there's a pretty high chance that, by now, you've become an expert at capturing images, editing them quickly on your iPhone and then throwing them up on a Pinterest board – while at a conference, mind you – and then sharing them on Facebook, all before you've made a full round of the exhibition hall.

And. Exhale.

Some people think there are too many social media platforms out there. But in this day and age, companies need a presence on each and every platform. If you're a news outlet, images and links appear well on Pinterest, and these can then be shared via Facebook and Twitter, potentially tripling your reach. And if you're on the go, this can all be done from that trusty iPad. If you're a good, old-fashioned business, you may generate leads by posting events, webinars, surveys and more on Twitter, and engaging with others in the field via a Google hangout.