HOUSTON-The Boxer Property concept "Workstyle" was introduced in a recent article that ran on GlobeSt.com. Just as important as the design of the workspace is its location.
Boxer Property COO Justin Segal tells GlobeSt.com that the initial thought in terms of location was that the ideal market for the type of space would be high-rent environments. It made sense – smaller spaces would be more appealing for smaller businesses and sole proprietors.
"But what we found was that the trends that started there gained a lot of traction, even in the suburban office markets," he says. "People are responding to the same types of factors, no matter where they're located."
Those factors include the need, especially among entrepreneurs and small business owners, for flexible, collaborative workspace. But the definition of "workspace" can vary from region to region, especially given that Boxer Workstyle can offer anything from desk space to a full-floor office.
"You might have a larger number of desk-space renters in Manhattan than in suburban Houston," Segal explains. In a location such as downtown Chicago or Atlanta's CBD, he notes, smaller offices or desks might be preferential. "But in a place in which the underlying cost of rent is lower, people are trending more toward private offices," he adds.
In terms of neighborhood specifications, Segal says Boxer Property is experimenting with everything from urban core to suburban, with minor adjustments in each area. In addition to Houston, Boxer is rolling out the concept to its buildings in Dallas, Denver and Phoenix.
And within those neighborhoods, Boxer is investing in smaller design approaches ranging in size from 7,000-8,000 square feet to full properties. In fact one building – a 123,089-square-foot structure at 1322 Space Park Dr. in the Clear Lake submarket – is being redesigned as an entire Boxer Worklife space. That space will include a dog park and outdoor activities. Furthermore, instead of putting a deli in the building, Boxer is making arrangements with food trucks to offer food outside the building. "The entire building is becoming a Workstyle environment," Segal comments.
Segal goes on to say that, while the Workstyle concept has been underway for the past 18 months, it involved a process of more than two decades. "We've been focused on small tenants for the past 21 years," he says. "We're familiar with the needs and sensitivities of this end of the market. The response to this has been wonderful."
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