LOS ANGELES-Dunkin' Donuts is entering into Southern California in a big way over the next few years. GlobeSt.com spoke with Grant Benson, CFE, VP of franchising and business development, Dunkin' Brands, about the company's plans.
GlobeSt.com: Why haven't you been in California before?
Grant Benson: In all honesty, we had a smattering of stores in California at one time. Those legacy units are no longer there. One of the things that we've really decided over the last five, six years is that when we make a decision to go into a market, we go in with a comprehensive plan to win. We go in with scale and a comprehensive marketing plan. That's not able to be done if it's done on a shotgun approach. We're on a westward march, East to West, selling franchises and gaining partnerships over the last five, six years. In that contiguous wave, California was next up. And now we believe we've got the plan and support model, including the supply chain in place, to win.
Recommended For You
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
