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Sundance Square Plaza Readies for ESPN

FORT WORTH-As the locale is named the site for ESPN's coverage of the Men's NCAA Final Four basketball tourney, Sundance Square's Johnny Campbell tells GlobeSt.com the site was designed for this type of event.

By Amy Wolff Sorter | Updated on August 20, 2013

FORT WORTH-When ESPN begins its broadcast coverage for the NCAA Men’s Final Four in April, 2014, it will be doing so in practically a brand-new venue. This is because the one-acre site for the mobile broadcasting location will be Sundance Square Plaza, a development bordered by three new office buildings, that is slated to open this November.

According to Sundance Square president and CEO Johnny Campbell, this type of usage was envisioned when deciding on designs for the Plaza; in fact, it was envisioned as far back as 2011, when ESPN was on site to broadcast during the week leading up to Superbowl XLV. At the time, the sports network broadcast from two asphalt parking lots in Sundance Square.

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