This is an expanded version of an article that ran in the July/August 2013 issue of Real Estate Forum. To see the original story, click here.  

When one thinks of New York City retail space, the first name that comes to mind is Faith Hope Consolo.Not only a retail broker with Douglas Elliman, she’s a brand unto herself, complete with her own motto. Yet things weren’t always this way; she was an anomaly when she entered the business. Hard work and a strong will—not to mention her signature pink flair—helped her climb to the top of a traditionally male-dominated field and become the go-to agent in the retail community.

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