LOS ANGELES-GoGreek Yogurt, Los Angeles' first Greek yogurt franchise, teamed with award-winning design, construction and branding firm Modman Enterprises to create a sustainable and consumer-driven retail space at 425 N. Bedford Dr. in Beverly Hills. The space underwent significant structural alterations to accommodate the sustainable design and create an optimal consumer experience. The City of Beverly Hills gave Modman co-founder and creative director Andrew Modlin approval to carry out the project after Modlin presented a construction model that would update the retail space's current foundation.
Opening Monday, September 9, GoGreek Yogurt's groundbreaking sustainable design is expected to increase foot traffic on the Bedford block. The renovated retail space features bleached cement floors, walls made of natural elements, like stone and glass, Mediterranean tiles and Greek marble. In an effort to support the local community, all the materials for the space came from local vendors.
Modman developed a branding concept that underscores the sustainable interior design elements and the company's health-food product, which is imported directly from Greece with locally sourced toppings. The elements of the brand concept include locally-made denim aprons for staff uniforms and terracotta pots that double as organic and environmentally responsible serve ware. The firm specializes in pairing design and branding concepts that create a company culture required for long-term business growth.
Modman was able to reconstruct the retail space with the city's approval after partnering with several other retail outlets on the same block, including Kreation Juicery. The firm has transformed the block into a retail destination with increasing foot traffic, making the location a primary choice for new retail ventures, like GoGreek Yogurt.
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