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Attracting Unconventional Retail Tenants

ATLANTA—Halpern's John Brozovic tells GlobeSt.com's Jennifer LeClaire how his ailing center attracted unconventional tenants and how this is playing to his target demographic in Midtown Atlanta.

By Jennifer LeClaire | Updated on September 07, 2013

ATLANTA—After dipping to 42% vacant at the Amsterdam Walk retail center in Midtown Atlanta during the recession, Halpern Enterprises turned things around by vying for unconventional tenants. John Brozovic, regional director of Leasing for Atlanta-based Halpern, outlined the strategy in part one of our exclusive interview.

In this installment, GlobeSt.com asked Brozvic, who worked with leasing agent Gene Kansas of Gene Kansas Commercial Real Estate, about the keys to attracting these types of tenants. He also discusses how the new tenant mix matches the center’s target demographic and more.

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