LOS ANGELES-What does your office environment say about your organization's culture? Does it describe teamwork, innovation and a drive for excellence? While that's the goal for most companies, traditional office configurations are missing the mark in the increasingly mobile, tech-driven world we operate in today. In fact, our office environments and the corporate culture we strive to achieve are often diametrically opposed to one another.
Most traditional office configurations are designed to support the work of the individual and promote the hierarchical corporate structure, rather than foster communication and collaboration among the entire workforce, two of the top priorities we hear from our occupier clients today. By sequestering employees in private offices or in an expansive sea of invisible cubicles, the opportunity for interaction and spontaneous exchange of ideas is dramatically limited.
Today, many organizations are recognizing that the office environment represents an untapped opportunity for enhanced employee engagement, and they are increasingly focused on transforming their office environments to support more meaningful and productive relationships between myriad teams, divisions and departments.
At CBRE, our challenges were no different than those our clients are facing. We have more than a dozen service lines in our platform, many of which support the same client base. Collaboration is critical to our business, and to delivering the best results for our clients. Yet our own office space in Downtown LA—a traditional configuration of assigned workspaces including enclosed perimeter offices with cubes in the interior—delivered a vastly different message to our people and to our clients.
Recognizing the disconnect between our work environment and the culture we want to nurture, we embarked on a two-year journey, in conjunction with experts from our own Workplace Strategies Group (which advises clients around the globe on workplace optimization), to create a new workplace that would promote employee interaction, communication and collaboration on a daily basis.
As we prepare to move into our new global corporate headquarters in Downtown Los Angeles later this month, we have implemented a number of best practices that will perfectly align our corporate objectives with workplace initiatives, including:
- Breaking down the hierarchy: Doing away with assigned offices makes our senior producers and our leadership more accessible and integrated within the office. CBRE's new office design consists of a variety of private spaces including offices-for-a-day, work-benches, touch-down work areas, and huddle rooms. Senior professionals have the choice—as does every employee—to choose where and how they work best for that given day, or for a portion of the day.
- Eliminating physical barriers: Where once there were walls, now there are a lot less. Our new office has glass walls, more open space and an exposed staircase connecting the 25th and 26th floors, creating an open and spacious environment with increased visibility and accessibility. Neighborhoods, with zone-free addressing, place teams in proximity of one another, increasing ad-hoc interactions.
- Creating an inviting place to connect: An integral part of our new space is the “Heart,” a social hub and welcoming place that includes a variety of seating areas, a café, a media wall that delivers internal and external news headlines throughout the day, located at the epicenter of the premises where the giant staircase connects our two floors. It's a centralized space enabling people to collide and interact generating spontaneous energy and opportunities for idea creation.
- Increasing the opportunity for collaboration: In our old office, less than 20% of the workspace was designated for collaboration. However, we spend, on average, more than one-third of our time working within teams and engaging across departments. By adding more collaborative areas —the Heart, conference rooms, huddle rooms and open seating configurations—people can more easily work with different groups of people throughout the day. Ultimately, the ability to move leaders and producers throughout the space on a daily basis makes everyone smarter, and this benefits our clients.
Though our journey is far from complete, our experience is one we are excited about sharing with our clients who are tackling similar cultural challenges. Because at the end of the day, your real estate, and the environment it creates, can impact every aspect of your business. We've seen it firsthand.
Co-managing director Andrew Ratner leads CBRE's Downtown Los Angeles office and has been an instrumental leader in the process of designing the firm's new space. With a deep expertise in office tenant representation, Ratner also leads the firm's Office Occupier Advisory Group in Southern California. The views expressed in this column are the author's own.
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