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Silicon Beach Demands More Entertainment

LOS ANGELES-The Howard Hughes Promenade shifts to an entertainment destination to meet growing demand in Silicon Beach.

By Kelsi Maree Borland | Updated on September 19, 2013

LOS ANGELES-In response to the arrival of creative and tech companies in West Los Angeles’ Silicon Beach, the Promenade at Howard Hughes Center has decided to rebrand as an entertainment destination. Passco Cos. LLC, a commercial real estate company, is leading the center’s transformation.

“The business and residential submarkets surrounding the Promenade at Howard Hughes Center have undergone a massive demographic transformation over the past five years, bringing in creative professionals involved in the entertainment, creative tech and gaming industries,” says Howard Wong, director of leasing at Passco Cos. “Our decision to reposition the Promenade at Howard Hughes Center was a response to the increased demand for unique dining and entertainment options within this urban market.”

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