MIAMI—In what's being billed as the nation's largest pop up retail takeover, customers shopping at Las Olas Riverfront in Downtown Fort Lauderdale are in for an interesting experience. Pop Up Las Olas promises to revitalize the entertainment plaza with pop up galleries, retail brands, technology and executive incubators, cultural exhibits, community events, and emerging restaurant concepts.
Dev Motwani, president and CFO of Merrimac Ventures, one of several investors who purchased Las Olas Riverfront for $16.7 million in May 2011, is working with
real estate brokerage Prakas & Co. to lease the pop up retail space with what it calls
“aggressive, no-commitment, short-term rates.”
How aggressive? Prakas claims the lowest retail leasing rates in Broward County, ranging between $15 and $25 per square foot.
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