SANTA MONICA,CA-Image-based advertising firm GumGum has signed a five-year lease with Sorgente Group of America Corp. for a 4,390-sqaure-foot space on the sixth floor of Santa Monica's historic Clock Tower building, located at 225 Santa Monica Blvd. The lease is valued at $1.35 million. GumGum is the first new tenant in the building since Sorgente Group acquired it in April 2013.

Due to an expansion, GumGum is moving from its current location, a 2,400-square-foot space at 1207 4th St. in Santa Monica. The company will move into the Clock Tower in January 2014.

Randy Starr, Avision Young principal, represented the GumGum while Michael Preiss of rsfLA Inc. represented the landlord. According to Starr, who showed GumGum “every available office location in Santa Monica,” the Clock Tower is an ideal office location for GumGum because it provides creative office space conducive to the advertising firm's collaborative needs.