NEW YORK CITY-Mayor Michael Bloomberg is working to ensure that New York City remains the media capital of the world. Hizzoner announced two media initiatives on Tuesday: the launch of Cornell NYC Tech's degree program in Connective Media and the opening of the Made in NY Media Center by the Independent Filmmaker Project in DUMBO.
Connective Media is the first degree program to be offered by the Joan & Irwin Jacobs Technion-Cornell Innovation Institute at Cornell Tech, a two-year masters degree designed to train the entrepreneurial engineers and technologists needed in the media sector. Meanwhile, the Made in NY Media Center by IFP is an incubator space for storytellers, creative professionals and entrepreneurs across multiple disciplines to collaborate and create new business opportunities through education, entrepreneurship and content creation. It is the result of a partnership between the Mayor's Office of Media & Entertainment, the IFP and the New York City Economic Development Corporation as the latest step to bring innovation to the local media, digital and entertainment industries.
“We can't take our position as the world's media capital for granted, because the way media is produced and consumed is changing dramatically,” says Bloomberg. “Media creators and tech companies have a lot to gain from a strong, collaborative working relationship – and New York City will reap the benefits of that partnership in the form of job creation and global competitiveness.”
The JTCII also announced a series of corporate collaborators who will help shape the Connective Media hub, including the New York Times, Facebook, Hearst, Medium, Betaworks, Tumblr and WordPress. Says NYC Economic Development Corp. president Kyle Kimball, “New York City is a leader in media and entertainment, and it is imperative that we continue to cultivate talent in order to maintain this position and allow the sector to reach new levels of success. These initiatives ensure that New York City will be the home of future generations of media talent, and that our City will remain at the center of the digital world.”
“New York City has seen remarkable growth in recent years in the digital and entertainment industries,” adds Katherine Oliver, commissioner of the Mayor's Office of Film, Theatre and Broadcasting. “With this growth and the ever-evolving media landscape, we want the Made in NY Media Center by IFP to be the connecting bridge between these industries so that new opportunities can be created across disciplines. Whether it's an independent filmmaker working with a gaming company to create a short film or a digital startup networking with an established media company, we look forward to see what inventive and creative projects emerge from the Center.”
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
