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Starwood Planning Aloft for Tobacco District

CHARLOTTE—The newly constructed Aloft hotel targets what Starwood calls the “next generation of travelers.” Find out more about this popular hotel concept.

By Jennifer LeClaire | Updated on October 02, 2013

CHARLOTTE—Starwood Hotels is taking its Aloft brand to Durham, NC. Later this year, the hotel giant will break ground on Aloft Durham Downtown in the revitalized American Tobacco Historic District. The grand opening is set for May 2015.

Owned by Davidson & Jones, the newly constructed Aloft hotel targets what Starwood calls the “next generation of travelers” with 134 loft-like rooms, tech forward innovation and a social atmosphere in a prime downtown location. The hotel is located between the Durham Performing Arts Center (DPAC) and the Durham Bulls Athletic Park.

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