MIAMI—South Florida's commercial real estate industry is recovering—but that doesn't mean the competition has waned. Indeed, savvy commercial real estate owners are brainstorming new and unusual strategies to differentiate their properties in the marketplace.
“Events and open houses get to be run-of-the-mill,” says Kimberly Barbar, Stiles Realty broker associate. “You need to be fresh and different to get the right attention.”
With this in mind, Stiles is taking a whole new approach to marketing commercial real estate properties. The company is not only marketing its client's properties, but also its clients.
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