Preparing for the Obamacare “Perfect Storm”

CHICAGO—The changing demographic makeup of the US has historically been the key driver of the health care industry. The aging of the US population, or “silver tsunami,” for example, will require much greater investment in facilities for senior citizens. But health care professionals, and the real estate practitioners who serve them, also have to confront the reality of the Affordable Care Act and begin working together to understand the changes now afoot.

“In some ways it’s the perfect storm,” says John Wilson, the president HSA PrimeCare, a division of Chicago-based HSA Commercial, since the new health law will bring in millions of new customers just when providers also need to plan for that silver tsunami. “This could put a lot of pressure on the delivery of care.”