SAN FRANCISCO-Rockwood-ADC, LLC says that Jay Cross has joined the firm's San Francisco office as senior vice president and will be responsible for helping the firm expand its West Coast multifamily investment sales practice, including its conventional and auction-based brokerage transactions.

Currently, Cross and his Rockwood team members are managing the marketing and sale of two institutional quality southern California multifamily assets, totaling 392 units, utilizing a unique custom auction process orchestrated through Auction.com.

Prior to joining Rockwood, Cross served as vice president of Newmark Knight Frank and its San Francisco Bay Area predecessor Cornish & Carey Commercial. He has specialized in multifamily investment sales brokerages since 2003, prior to which he served as acquisitions manager for Palo Alto-based Pacific Property Company and director of acquisitions for SSR Realty Advisors in San Francisco.

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.