LOS ANGELES-Managing director at CLASS Inc., Danny Soule has had a successful career increasing occupancy in new construction, rehab, repositioned and underperforming assets. His experience and industry knowledge in property management made him a prime candidate for RealShare Apartment's property management strategies panel on October 24. The panel includes industry veterans Brad Cribbins, Alliance Residential COO; Keith Dunkin, RealPage VP of business and client services; Scott Morrison, Legacy Partners senior VP of property management; and Laurie Lyons, senior VP of the Lynd Co. Tony Ferrell, portfolio operations manager at the Bascom Group, will lead the group as moderator. GlobeSt.com sat down with Soule for a preview of panel discussions.

GlobeSt.com: Why is it important to hire a property management team?

Danny Soule: There is a number of new product on the market that are changing the way apartment operators are fixing their rent, and I think it is important to have somebody on your team that knows how to correctly implement them on the site level. Additionally, you want to have a team that knows how to leverage the value in an asset, whether it's the amenities, the location or the bells and whistles within the units themselves, into potentially higher rents. A good property management company will have an onsite team that can squeeze more rent out of an asset than somebody who is untrained and doesn't know how to sell those features.