NEW YORK CITY-It can't be easy to conceive, build and market sprawling mixed-use complexes, particularly in areas that have heretofore largely been off the radar of both the real estate industry and prospective tenants—residential and commercial alike.
So the masterminds behind projects like Hudson Yards, Atlantic Yards, Brookfield Place and the new World Trade Center had to get creative with a number of phases in their projects. And to hear them tell their stories, they did just that.
L. Jay Cross, president, Related Cos.; Dennis Friedrich, CEO, Brookfield Office Properties; Maryanne Gilmartin, president and CEO, Forest City Ratner Cos.; and Marty Burger, co-CEO, Silverstein Properties—who all took part in the NYU Schack Institute of Real Estate's conference Wednesday in Midtown Manhattan—spoke about financing, new methods and materials for construction, creating unique value propositions for their properties and even unorthodox approaches to energy supply.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
