LOS ANGELES-A third quarter report from Industry Partners shows that leasing activity for creative office space on the Westside is strong. Most notably, the vacancy rate for creative office is down to 10.6% from 11.4% in the 3Q of 2012. Absorption is up to 36,892 square feet from negative 37,542 square feet a year ago, and rental rates are up to $3.67 from $3.24 last year.

Santa Monica is showing the most impressive growth. The submarket has a 7.9% vacancy rate, down from 8.5% in Q2; however, that is up from 7.1% the same time last year. The report expects much of this vacancy to be absorbed next year when Riot Games, Lionsgate, Red Bull and Amazon sign new leases. Rental rates also improved, up from $4.01 in Q2 to $4.14, as did absorption, up from 14,720 square feet in Q2 to 59,069 square feet in Q3.

Culver City and West L.A. also showed some growth. Rental rates in these submarkets increased from $2.82 in Q2 to $2.96. Vacancy rates, however, increased in this submarket from 6.2% in Q2 to 6.6%. The submarkets have the most affordable rates of any the Westside markets, while the Culver City infrastructure is improving dramatically. The report notes that Beats by Dr. Dre and entertainment firms The Mill, Hungryman, On Board Entertainment and Bandito Films have recently signed long-term leases.

The Playa Vista submarket has shown steady improvements. Its high 24.2% vacancy in 2011 has slowly fallen to 19.3% for both Q2 and Q3 of 2013. Advertising agencies have been particularly attracted to the area, renting 100,000 square feet of creative space in the last 6 months.

Some of this activity can be attributed to non-creative industries, like law and financial firms, moving into creative office space. Many of these companies serve entertainment and tech companies, but some just see the benefits of collaborative work environments. CBRE, for example, recently unveiled a new creative office-type work space in Downtown Los Angeles with similar amenities, like open floor plans and mobile work stations.

Developers Mar Ventures have noticed the same trend, and have planned a 15-building creative office campus in El Segundo targeting non-creative industries that are looking to benefit from creative office space. The campus includes outdoor work spaces and meeting areas, communal space and wifi parks.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.