A year ago we were saying pricing in the nation's leading markets looks mighty rich and asking whether an investor could feel comfortable buying existing assets with the risk of rising interest rates. Well, today we are contemplating the very same question as more international money looks to park itself in our 24-hour cities, prices have edged even higher and the economy has perked up to the point where the Fed may be more inclined to start adjusting up rates in the direction of more normalized levels. At the same time, comfort with secondary and tertiary markets has only marginally improved—continuing lackluster tenant demand does not justify an enhanced outlook and the potential for higher interest rates poses a greater threat for the prospects of commodity properties.

The appetite for multifamily development appropriately has begun to slacken after the recent construction spurt. Apartments remain in a strong position, but rent growth forecasts bend against the force of the improving housing market and ongoing relative wage stagnation for most Americans. The other institutional core favorite—industrial warehouses—has rebounded predictably in the traditional hub markets and some new development will do well, but the opportunities are relatively limited. The dearth of recent construction has allowed hotels to recover too—the always volatile lodging sector may be reaching its latest peak as new projects ramp up and new rooms get added in leading urban markets. On the retail side, urban high streets and the fortress malls standout as strong holds, but the country almost certainly needs less store space not more in the wake of internet intrusions and the technological remaking of how Americans buy more of their stuff. Can I sell anyone some suburban strip centers down the hill from the 30-year-old office park? And while I am at it, do you have any interest in that office park? Oy.

Meanwhile, obsolescence—buildings seem to age at a faster rate--poses an increasing peril to older office even in the prime markets. That's where build-to-core strategies can look attractive—LEED certified projects with flexible design features, higher techno capacities, and healthier environments capture the fancies of higher paying tenants, who will readily abandon what just a few years ago was labeled class A space. Ageing “brown” buildings take a haircut unless they can retrofit and upgrade—an expensive process. We told you so years ago on this one. And as mentioned again last week—more commodity suburban office just looks destined for an ash heap. Investors increasingly realize they must factor how changing technology poses a major investment risk and increasingly will be willing to pay a significant premium for modern facilities.

And speaking of technology--

Twitter took flight last week and Facebook's stock sits near its historic high. These social media darlings—valued for now in the billions of dollars--enable information sharing, which from a business model standpoint can be used by advertisers to target consumers. Together, they employ only a few thousand workers and do they produce anything of lasting economic consequence? Really nothing, but followers know what each of us is doing or immediately thinking. Of course, scores of other “social media” companies try to position themselves for more mega IPO pay days while they can, but there is room for just so many and what's the half-life for the successful ones? At the same time—newspaper, magazine, radio and TV industries bleed away what used to be well playing jobs, which are not being replaced in the new free-flow, anybody-can-be-a-news-outlet information formats. Which leads me to wonder what happens if we continue to focus our energies and investments on companies and initiatives that don't create (many) jobs and hasten the destruction of others. Those Facebook advertisers may be reaching people with increasingly less discretionary income.

It's obviously not good for real estate either.

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Jonathan D. Miller

A marketing communication strategist who turned to real estate analysis, Jonathan D. Miller is a foremost interpreter of 21st citistate futures – cities and suburbs alike – seen through the lens of lifestyles and market realities. For more than 20 years (1992-2013), Miller authored Emerging Trends in Real Estate, the leading commercial real estate industry outlook report, published annually by PricewaterhouseCoopers and the Urban Land Institute (ULI). He has lectures frequently on trends in real estate, including the future of America's major 24-hour urban centers and sprawling suburbs. He also has been author of ULI’s annual forecasts on infrastructure and its What’s Next? series of forecasts. On a weekly basis, he writes the Trendczar blog for GlobeStreet.com, the real estate news website. Outside his published forecasting work, Miller is a prominent communications/institutional investor-marketing strategist and partner in Miller Ryan LLC, helping corporate clients develop and execute branding and communications programs. He led the re-branding of GMAC Commercial Mortgage to Capmark Financial Group Inc. and he was part of the management team that helped build Equitable Real Estate Investment Management, Inc. (subsequently Lend Lease Real Estate Investments, Inc.) into the leading real estate advisor to pension funds and other real institutional investors. He joined the Equitable Life Assurance Society of the U.S. in 1981, moving to Equitable Real Estate in 1984 as head of Corporate/Marketing Communications. In the 1980's he managed relations for several of the country's most prominent real estate developments including New York's Trump Tower and the Equitable Center. Earlier in his career, Miller was a reporter for Gannett Newspapers. He is a member of the Citistates Group and a board member of NYC Outward Bound Schools and the Center for Employment Opportunities.