SAN FRANCISCO-“We have had 20 years with 100 REITs…it is a lab experiment and you can really see what works and what doesn’t,” said panelist Mike Kirby, chairman and director of research at Green Street Advisors Inc. Kirby spoke to more than 1200 attendees at NAREIT’s REITWorld 2013 Wednesday. His advice for success was to keep things simple.

“It’s not rocket science,” he explained. “The CEOs in this industry have a lot to learn from watching what has happened to other people in the industry over the years.” Success boils down to keeping things simple, he explained, and “that’s not a bad way to think about a REIT.”

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