SANTA FE, NM-In September 2013, Michael Mahony was named CEO of Rosemont Realty LLC, a commercial real estate company investing primarily in office product located mainly in secondary markets. In this first of a two-part interview, Amy Wolff Sorter with GlobeSt.com asks Mahony about trends in the commercial real estate markets.

GlobeSt.com: From your perspective, are secondary and tertiary markets becoming more popular among investors in general? If so, why?

Michael Mahony: Currently, the return profile for primary markets is thin in terms of current return and risky in terms of total return. Therefore, investors are looking at the secondary and tertiary markets where cap rates are higher and total returns are attractive. There is support for this investment strategy because there are many high quality Class A office buildings in those markets that are well leased to strong corporate tenants.

Rosemont's focus is select secondary markets. We're seeing significant acquisition activity in the 23 select secondary markets that we've identified. It is certainly competitive on the buy side, but there are enough high quality properties available for us to pursue acquiring assets that meet Rosemont's profile. Through Sept. 30, 2013 there were 260 Class A office transactions greater than $20 million totaling $20.4 billion from 159 different sellers in Rosemont's select secondary markets.

Even though it is a competitive environment, our approach is to stick to our rigorous acquisition process to ensure that we pursue the deals that are suitable for our investment strategy. We're very experienced and very good at evaluating opportunities, so we're able to proceed at a pace that is consistent with the seller's expectations of timing without cutting any corners.

GS: According to your website, your investment target cities seem to be quite diverse. What is the common denominator in terms of their desirability as investment sites?

MM: There are three common denominators in terms of secondary market desirability. First, we believe there is a price advantage in terms of a higher return profile. Second, these markets have lower volatility in terms of rent fluctuations compared to the primary markets. Third, we see very favorable, improving demographic trends in terms of population growth, employment growth, cost of living and cost of doing business that is encouraging companies to locate to those markets. These are markets where people want to live, so companies are migrating to them.

Our experience in successfully identifying, acquiring and managing a number of properties in these locations over the years underscores our proficiency in the select secondary market.

GS: Is investment more difficult these days?

MM: Every market brings challenges. Today's investment environment isn't any more challenging now than it was before, it is just different. It's a competitive landscape on the buy side, no doubt about it. But we're also investing in a period where we expect to see increases in occupancy and rental rates. While it's a challenging investment environment, it is a more rewarding environment given the anticipated continued improvements in real estate fundamentals.

Regardless of the market conditions, we're focused on finding the right investments to add to our portfolio. We're willing to be patient when we need to be and aggressive when we can be.

GS: What trends are you seeing when it comes to office properties and CRE in general?

MM: One of the principal trends we're monitoring is evaluating how a target property will meet the needs of the end user – the office worker. We are very thoughtful in

our evaluation of a target property's location in the micro market, i.e. is it near a good amenity base, is it going to appeal to the typical office worker, particularly the younger office worker that is more focused on the live/play/work experience. Evaluating those components is absolutely dialed-in to our acquisition assessment process.

Another trend in the market we're seeing is that when leases roll, over some companies are renewing at 75% to 80% of their original space. We take that possibility into consideration in our due diligence and underwriting, giving careful consideration to the current tenant base, how they are occupying their space and what efficiencies they may try to achieve when their lease rolls. This helps us determine our pricing and how much we're willing to pay for a specific property.

We are also supporting and pursuing many sustainability initiatives. It is the right approach for our real estate holdings and our tenants. It helps the overall performance of our properties. For our acquisition targets, we want to know the current LEED certification, the ENERGY STAR rating -- that kind of information. We also look at how we can further support sustainability for our valued corporate tenants.

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