Retail Sector to Generate $10B Per Day

LOS ANGELES-The retail sector will need to produce $10 billion in sales each day this holiday season to generate the 3.9% sales growth estimated by the National Retail Federation. To aide in achieving this goal, Jones Lang LaSalle‘s retail team has crafted five strategies for retail owners and operators to employ.

With Thanksgiving falling late in November, the holiday shopping season is only 26 days this year, six days less than the holiday shopping season in 2012. JLL recommends that retailers ignore the “official calendar” and begin pushing holiday sales earlier. Major department stores are opening on Thanksgiving Day for the first time this year to stimulate early sales, and the firm believes smaller retailers should follow.