CHICAGO—In the past year, the metro area's for-sale market has continued a steady rebound, with rising median prices, and the market for apartments remained healthy. As real estate experts look toward the coming year, other factors, such as a shrunken for-sale inventory, possibly rising interest rates and an influx of new rental units could alter the picture.

“There is still tremendous competition in the rental market, but luckily for consumers they have more choices than ever,” says T.J. Rubin, managing broker of Fulton Grace Realty. “For new projects delivering in 2014, it all boils down to either offering a no-frills building with great prices, or going big on amenities and services that offer renters a terrific lifestyle.”

And many condo developers and home builders take heart from the still-low interest rates, low inventory and high demand and believe this will encourage new development in 2014.

Earlier this month, the Illinois Association of REALTORS® found that a total of 12,349 Illinois homes were sold in October, an increase of 3.7% over October 2012, and that the median price for homes was $153,000, up 13.8% from the previous year.

In addition, the association's data show that 66,433 units were available in October, down 18.3% compared to last year. "The intense demand for housing this year has steadily drawn down the inventory of homes on the market,” said Phil Chiles, president of the state association and broker-associate with The Real Estate Group in Springfield.

And David Wolf, president of Related Realty, now predicts that new listings will increase in 2014 as sellers realize the appreciated value in their homes and decide to enter the market. “Listings under contract will increase and market time will be down,” says Wolf. “And that's good news for the market rebound. With more inventory available for buyers to choose from, we will continue to see restored confidence in residential real estate.”

The rental market might also see changes based on new expectations on the part of renters. For example, Related Midwest unveiled its first rental tower in Chicago earlier this year – 500 Lake Shore Drive – and company officials say it takes apartment services to a higher level. Residents have access to a personal assistant, a resident service specialist, a tech concierge, and a 24-hour white-glove doorman. The company will provide a similar full service staff to residents at 111 W. Wacker, the developer's new apartment tower set to open in summer 2014.

“One reason people continue to be drawn to the rental lifestyle is they see or hear about these amenities and services that make their life easier – services that are really more what they receive at a high-end hotel,” says Curt Bailey, president of Related Midwest. “It's common now to have apartment amenities like a high-tech fitness center or theatre room, but someone on call to fix your internet connection or plan a catered dinner party is more rare, and certainly seen as an added value by our renters.”

In May 2013, Fifield Companies tapped the design firms of Adrian Smith + Gordon Gill, Design for a Cure and Morgante Wilson Architects to hold a designer showcase event to celebrate the opening of K2, a 496-unit luxury apartment tower in Chicago's Fulton River District. The Morgante Wilson model was so well received, Fifield officials say, that they hired the firm to design all models and common spaces at E2, its new rental development in suburban Evanston, which will open in 2015.

Tenants began moving into K2 on March 1, and Fifield got 125 leases in the first 75 days, leasing 25% of the building.

“Residents are increasingly sophisticated in their aesthetic,” says Randy Fifield, vice chairman and principal of the company. “Even if they're not using a name-brand designer in furnishing their own home, they appreciate being able to enjoy a high level of design in their building.”

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.