The Drones are Coming..

The unveiling of Amazon’s delivery “drones” on 60 Minutes has left heads spinning. If the drones can one day do what they are claimed capable of, it will mean delivery of goods ordered online in 30 minutes or under. If it were available now, viewers of that 60 minute special could have had something ordered and delivered to their doorstep before the program was over. Maybe even parts for their own delivery drone. The sight of drones dropping packages off as people walk their dogs conjures up images of the Jetson’s – the future is here.

But what does that future world look like? Because like any ecosystem, the introduction of a new organism means a ripple of changes, and for brick and mortar retailers, these drones might take on the shape of a predator.