NEW YORK CITY-Looking to grow its brokerage business, Handler Real Estate Organization has tapped 30-year real estate veteran Richard Farley as EVP and COO of its brokerage division, Handler Real Estate Services.
Prior to joining Handler, Farley was VP, office leasing for Thor Equities. Before Thor, Farley directed the leasing program at ABS Partners. He also previously held the position of EVP and director of leasing at RFR Realty.
During his 13 years at RFR, he completed leasing campaigns for trophy properties such as the Lever House and the Seagram's Building, where he negotiated a 165,000-square-foot lease with Wachovia, generating $16 million in revenue. He also orchestrated the redevelopment and repositioning of 160 Fifth Ave., leasing 90% of the building within 18 months. Most recently Farley transacted several leases in Midtown South and the Meatpacking District, including a headquarters relocation for a growing technology firm.
Reporting to Handler president and CEO Scott Galin, Farley will oversee the firm's boutique, but growing, brokerage division. His responsibilities include the recruitment and hiring of brokers, strategic planning and implementation, and mentoring and developing the firm's younger professionals.
Farley also will be an active deal-maker for Handler, working on some of the firm's larger lease assignments. In addition he will oversee leasing of some of Handler's in-house assets, including the firm's headquarters building at 561 Seventh Ave.
“Richard is an intelligent, well-respected real estate professional who brings instant credibility and a long history of success, both in terms of managing and growing departments and transacting deals,” Galin says. “Richard is particularly skilled at recruiting talent, and then teaching, mentoring, and training those brokers. He will be instrumental in helping us bring our brokerage division to the next level. We are excited to have him join the team.”
“Handler is a strong, stable, well-run real estate organization that is poised for growth,” Farley says. “Handler has a long-standing platform that will be enticing for brokers looking to join a boutique, sophisticated firm that does business the right way.”
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
