LOS ANGELES-CBRE had quite the year. The leading commercial real estate company took a look at office space inefficiencies, and not only found solutions to the problems but also implemented those solutions at a new global headquarters in Downtown Los Angeles. The result: a revolutionary step forward in office space for traditional users.

Although some might deem the space “creative office,” CBRE has labeled it Workplace 360—an efficient, open-concept office space that encourages collaboration. It is no surprise that the research-minded company did its homework before launching the workspace model. According to Beth Moore, CBRE director of workplace strategy, the process began by engaging with employees and involving them in the innovation period. This was also a learning process for leaders, who discovered that the functional benefits, like increased collaboration, of an open-concept workspace are a greater value than the look of the space. During a nine-month beta period, CBRE tested the new concept on 20 employees before officially launching it in September.

The new space features a 100% free-address policy that requests employees relinquish their personal office space for mobile workstations that change daily. Research from a company study revealed that employees only occupy cubicles 48% of the time, leaving them vacant for the remainder. The free-address policy purges the unused space by creating unassigned workstations that any employee can use along with a wealth of small and large conference rooms and enclosed offices for the team members looking for privacy. All employees have a smart phone, laptop and plug-and-play outlets throughout the office so they can work virtually anywhere.

The largest benefit of the free-address policy is, perhaps, the open forum it creates. Employees feel the freedom to share, move around and discuss problems with others because of the elimination of physical barriers and the hierarchy created by enclosed, personal office spaces. “Your real estate, and the environment it creates, can impact every aspect of your business,” explains Andy Ratner, CBRE co-managing director. The new collaborative environment helps promote a free exchange of ideas and pro-active solutions, which are never bad for the bottom line.

Workplace 360 is a paperless and high-tech facility. CBRE reduced file drawers by 78% to a ratio of 1:1.8, and either recycled or digitized 6 million pieces of paper in the process. By going paperless, the company reduced the workspace dedicated to storing paper from 5,630 square feet to 1,200 square feet. Every workstation is equipped with two computer screens so employees can compare documents without printing. When documents begin to pile, they can be scanned and entered into the master database, which uses a keyword systems so documents can be retrieved quickly.

These new office elements add up to a completely new experience. Employees are excited to come to work, discuss issues and move the company forward. The space is also attractive to a new generation of workers who expect mobility and flexibility in the workplace. Kevin Bender, CBRE EVP, notes, “Over time, even the biggest doubters began to think differently and get excited about the opportunity to be a leader in this area.” There is no better reward than that.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.