IRVINE, CA-RealtyTrac Network says it has delivered more than 550 million consumer media impressions for its broker members and their brands one year after signing its first broker.
RealtyTrac (RTN) says it got that number from media tracking site Marketwired. The average number of media impressions for each brokerage company member exceeded 80 million impressions over the same period, for an estimated publicity value totaling more than $5 million for RTN. A media impression is defined as a person who has viewed a piece of media content including online, newspapers, television and radio.
Since RTN's establishment in December 2012, the start-up network has selected just eight brokerage companies to license and provide feedback on the various aspects of its diverse and exclusive broker offering. The media coverage achieved through the network relationship — or the MediaTrac portion of the offering — represents only one part of the company's diverse broker network offering.
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David Phillips
David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.
