SAN FRANCISCO-Those who follow @GlobeStcom on Twitter and @GlobeStLIVE may have seen a post teasing the announcement, but GlobeSt.com has learned that Kilroy Realty Corp. launched its second ground-up development project in downtown San Francisco Friday with a ground-breaking ceremony.

The ceremony featured Mayor Ed Lee and architect David Johnson with William McDonough + Partners, a creative force behind the LEED Platinum-designed, six-story brick and concrete office property located at 333 Brannan St. in the SOMA District.

John Kilroy Jr., KRC's chairman, president and CEO, says that “The transformation now taking place in commercial real estate design is profound and San Francisco is at the leading edge with KRC commencing construction on the second LEED Platinum ground up development after 350 Mission St.”

According to Mayor Lee, “333 Brannan St. will be another dynamic work place in San Francisco where companies can continue to innovate, thrive and grow jobs right here in the Innovation Capital of the World. The construction of this new office complex demonstrates yet again that investors have confidence in our City, and I thank Kilroy Realty for continuing to partner with us to keep our economy growing and to keep our job numbers rising.”

Located amid buildings dating from the city's brick-and-timber industrial past, 333 Brannan St. features an exterior that fits gracefully with its neighborhood's roots as well as efficient, expansive interiors designed for a contemporary workforce, adds Mayor Lee.

Among the most significant attributes of the William McDonough + Partners design are the many advances in sustainable development and property operation it incorporates. These include onsite power generation capabilities and a rainwater reclamation system expected to reduce energy usage by approximately 26% and water usage by 45% compared to a typical building of its size.

“The site is one of the city's first to employ eco-district strategies and the project reflects Kilroy Realty's progressive, long term view and understanding of building designs, and we believe that this project will raise the standards for future development,” says architect David Johnson.

The building's large, open floor plates, abundant natural light and operable windows delivering 100% fresh air all create a work environment that will be highly appealing for the technology and media companies that predominate in the South of Market area. The building will also feature an onsite restaurant, ground floor retail amenities, and a large roof top garden common area.

With the start of 333 Brannan St., KRC now has more than 1.8 million square feet of office space under construction and 2.7 million square feet of operating properties in the San Francisco Bay Area. The company is currently building three new corporate campuses for technology giants, salesforce.com, LinkedIn and Synopsys.

Recently in November, KRC also commenced construction on Crossing/900, a two building office campus in Redwood City, as GlobeSt.com posted. As GlobeSt.com reported at the time, Kilroy received site approval around that time for the construction of 333 Brannan St. The company expects to complete construction on the project in 2015.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.