MIAMI—Jones Lang LaSalle and its Americas executive chairman Roger Staubach are once again making a bold prognostication for the Super Bowl, picking the Denver Broncos to outshine the Seattle Seahawks in New York this Sunday evening.
While the talking heads and Vegas odds makers look to point differentials, quarterback ratings and other on-the-field stats, Staubach and the JLL team are once again sticking with what they know best—commercial real estate—to make their pick.
According to the firm's analysis of the last 13 season finale games, teams based in cities with the higher office vacancy rate (i.e. more space available for lease) have won the Lombardi Trophy 62% of the time, including last February when Baltimore (15.5% vacancy) edged San Francisco (11.8% vacancy).
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