NEW YORK CITY—In the most recent episode of the Knakal News Network, Massey Knakal Realty Services Chairman Robert Knakal examines what it means to have an exclusive listing and the benefits of listing this way.

Exclusively listing with a broker carries with it several misconceptions, believes Knakal, among them that a broker who has an exclusive listing will be the only firm marketing a property. According to Knakal, with all the advantages involved in listing this way—from streamlining the selling process to giving incentives to market the property to providing accountability to the broker/property-owner relationship—the exclusive listing is the best way to approach the market.


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