Attention, hhgregg landlords (and their furniture store tenants): you're getting a very different retailer than the one you originally signed.

Faced with declining comps in consumer electronics (who isn't?), the retailer is shifting its focus to appliances and home furnishings, executives said in its third quarter conference call.

“The store of the future encompasses appliances as more than 50% of our mix,” Dennis May said. “But when you look at the company's share, the number one retailer in this marketplace even in the markets we're in, they're double our share. We have great opportunity.”

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